Client work

Case study · Client platform · Touchideas

Oskar: turning consumer research into conversational AI

An AI-powered consumer research platform that turns conversational interviews into structured insight. Vacaloca delivered software architecture and development, translating research workflows into a working product.

Client
Touchideas
Our role
Software architecture & development
Product
AI consumer research platform

01 /

The challenge

Traditional surveys can limit follow-up and miss the reasoning behind an answer. Consumer research workflows needed a digital platform that could support conversational interviews and turn responses into useful, structured insight.

02 /

What we delivered

Vacaloca delivered the software architecture and application development for Oskar, an AI-powered consumer research platform built for Touchideas.

03 /

How the product works

The platform supports AI-led interviews, follow-up questions and downstream analysis. Its implementation connects the application, data layer and AI services into a working research workflow.

Interface shown in Polish.

  1. Oskar's respondent home page in Polish, inviting people to share their opinions on products, with a button to browse open studies.
    Screen 01

    Respondents sign in and choose from the studies open to them.

  2. An Oskar interview in Polish: the AI interviewer greets the respondent, explains that the study has 11 questions and takes 5–10 minutes, and waits for a reply in the chat box.
    Screen 02

    Each study runs as a conversation: the AI interviewer introduces the study, asks its questions and follows up on the answers.

  3. The first step of Oskar's new-study wizard in Polish, with fields for the study name, client and description beside a live preview of the respondent's study card.
    Screen 03

    Research teams set up a study in a few steps, with a live preview of the card respondents will see.

  4. Later steps of Oskar's new-study wizard in Polish: choosing a one-day or multi-day study, how to add questions (blank, copied from another study, from a template or generated with AI) and who can see the study.
    Screen 04

    Questions can be written from scratch, copied from another study, taken from a template or generated by AI from a short description.

04 /

Our contribution

Piotr led software architecture and hands-on development through Vacaloca Labs.

A note on the relationship: Klaudia, Vacaloca's co-founder, is Managing Director at Touchideas, the client.

05 /

Technical approach

Two design decisions shaped the build: a multi-model AI stack, with separate models for the conversation and for analysis, and an architecture designed with GDPR requirements in mind from the start.

Application
Next.js on Vercel
Data layer
Supabase
Conversation
Anthropic Claude
Analysis
OpenAI embeddings and semantic clustering
Privacy
GDPR requirements designed in from the start

06 /

Delivered product

A working consumer research platform for Touchideas, with the application and AI workflows implemented together.

Visit oskarmind.com (opens in a new tab)

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